The growth and transformation of French pet food

According to a Kantar/FACCO survey conducted since 2018 the number of pets is increasing in France. Approximately 50.1% of French households have a pet, which represents 14.2 million cats and 7.4 million dogs. These figures continue to rise today and 3% of respondents plan to acquire a pet in the current year.

The global dog food market is now over $55.5 billion worldwide and is expected to reach $75 billion by 2025. The pet food market in France was worth 4.3 billion euros in 2019.

The new pet food trends: The vegan, raw, dehydrated and freeze-dried are the main trends on the pet food market, indeed, it tends to be more and more towards healthier and more durable ingredients. 

As a result, new ingredients have appeared in pet food formulations or at least are coming onto the market:

  • Insect protein enter more and more in the recipes in Europe.
  • Also, acellular farming is on the merge Bond Pet Foods uses this technique. In a process similar to artisanal brewing, the company manufactures meat proteins derived from animal cells (no slaughter required) and natural microbes.
  • Pet owners who prefer to avoid meat-based proteins can now turn to koji mushrooms. High in protein, koji contains all ten amino acids and is durable to produce.
  • Ancient grains such as oats, buckwheat, spelt, sorghum and quinoa are trendy again. Older grains contain little or no gluten, high amounts of fiber and protein, and a low glycemic index, which is beneficial for animals with diabetes or obesity.
  • The "no artificial ingredients" as for human food, pet food manufacturers use fewer synthetic ingredients in their recipes. 

What we can see from this information is that the pet food industry is growing but also changing. The major pet food trends are closely following the trends in human nutrition.

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